#search & #searchtools

#search & #searchtools

Originally shared by Martin Holmes

Five of the best SEO tools from Google

As well as being the go-to search engine for more than a billion people, Google also offers a range of tools to help boost online performance aimed at bloggers, publishers and anyone writing online content

If you’re trying to top Google’s search engine results pages (SERPs), then what better tools to use than those created by the search giant itself.

Here are five of the best SEO tools that can help everyone in the online content sphere, from salespeople and content editors to strategists and SEOs, all created by Google.

#SEO #Google


#SEO – a beginners guide

#SEO – a beginners guide

Originally shared by Elaine Lindsay

SEO 2019: Nine tips for beginners

Interested in learning more about SEO in 2019? Here are the key trends you need to follow to improve your search optimization skills.

It’s easy to get confused by the information overload when you’re just starting with SEO. Too many tactics can discourage you from practicing your skills. However, it doesn’t have to be scary to learn more about search engine optimization.

That’s why we’ve analysed the key SEO trends for 2019 and what they mean to someone who’s just getting started with search engine optimization.



Understanding SEO?

Understanding SEO?

H/T Real Estate Success Center : „Understanding SEO isn’t as hard as you think. Well, it is for me but I do try. +Liz Jostes helps me with that. I hope her article here helps you too.“



Originally shared by Liz Jostes

There are both paid and free tools to use to do your SEO keyword research, but I prefer to use Google.com for 4 reasons https://goo.gl/ocCGjL #SEO #SearchEngineOptimization #Website #SmallBiz #Keywords

Give them value!

Originally shared by Omi Sido

Give them value!

Do we have to optimise for RankBrain? 🤔😀

No, just give them value. ⠀

Step 1: Understand what drives value for your customers

Talk to them, survey them, and watch their actions and reactions. In short, capture data to understand what is important to your customers and what opportunities you have to help them.

Step 2: Understand your value proposition

The value customers receive is equal to the benefits of a product or service minus its costs. What value does your product or service create for them? What does it cost them–in terms of price plus any ancillary costs of ownership or usage (e.g., how much of their time do they have to devote to buying or using your product or service?)

Step 3: Identify the customers and segments where are you can create more value relative to competitors

Different customers will have varying perceptions of your value relative to your competitors, based on geographic proximity, for example, or a product attribute that one segment may find particularly attractive.

Step 4: Create a win-win price

Set a price that makes it clear that customers are receiving value but also maximizes your “take.” Satisfied customers that perceive a lot of value in your offering are usually willing to pay more, while unsatisfied customers will leave, even at a low price. Using “cost-plus” pricing (i.e., pricing at some fixed multiple of product costs) often results in giving away margin unnecessarily to some customers while losing incremental profits from others.

Step 5: Focus investments on your most valuable customers

Your customers are the lifeblood of your business. They are the source of current profits and the foundation of future growth. These steps will help you find more ways to grow your business by better serving your best customers.

#entrepreneur #motivation #success #lifestyle #digitalmarketing #money #seo #inspiration #marketing #rankbrain #goals #advice #feelings #entrepreneur #reality #gold #choices #wise #workhard #englad #london #marketing #socialmedia #marketingdigital #branding #onlinemarketing #business #success #startup #influencer


Getting connected and found on LinkedIn :)

Getting connected and found on LinkedIn 🙂

Originally shared by John Nemo

If you want to get „found“ on LinkedIn, it’s all about being clear, concise and having the right keywords to ensure potential employers, business partners and prospective customers can “find” you on the site. Here’s how it works.

#LinkedIn #LeadGeneration #SEO #Sales #Branding #Business #Marketing #Entrepreneurship


Gutes Ranking in den Google Suchergebnissen – wie kann ich das erreichen?

Gutes Ranking in den Google Suchergebnissen – wie kann ich das erreichen?

Vermeide diese 5 Fehler bzw Missverständnisse, dann ist schon viel gewonnen 🙂

#LoveLocal #SEO #GMB

Originally shared by SterlingSky Inc

5 Local SEO Myths and Misconceptions that Will. Not. Die. @JoyanneHawkins strikes again over at Search Engine Land – I ditto Joy on all of these: https://searchengineland.com/5-local-seo-myths-and-misconceptions-that-will-not-die-303306?utm_medium=social&utm_campaign=socialflow&utm_source=twitter

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